Your book cover is one of your most important marketing strategies. Unless you have a marketable name up there with John Grisham, Stephen King, or Margaret Atwood, one that readers already know, their first exposure to your book will by its cover. You may not be able to “judge a book by its cover,” but you can certainly entice readers to pick up your book and look through it, read what you’ve written on the back to find out if they’d like to give it a read. Do not neglect the importance of your book cover. I hired an artist… Read more »