Your book cover is one of your most important marketing strategies. Unless you have a marketable name up there with John Grisham, Stephen King, or Margaret Atwood, one that readers already know, their first exposure to your book will by its cover. You may not be able to “judge a book by its cover,” but you can certainly entice readers to pick up your book and look through it, read what you’ve written on the back to find out if they’d like to give it a read. Do not neglect the importance of your book cover.
I hired an artist for my first book. He is excellent. Roy A. Mauritsen (firstname.lastname@example.org). Check him out if you want a true professional. Since this new book was about motorcycles, I decided to use a photograph taken on a trip to South Dakota. It is a picture of me and my brother astride our bikes passing through a tunnel on Iron Mountain Rd. in South Dakota with Mount Rushmore in the background. The problem with the picture is that my protagonist, Chance, is a lone wolf. He rides alone. So, since I am not adroit with Photoshop, I hired an acquaintance who was. He erased one rider from the picture and filled in the background. He then added the title in the color and font I wanted, as well as my name, and converted it all into a JPEG format. The result is posted here.
Getting the book up on CreateSpace was simple enough. I converted the text from word to PDF for the content and used the JPEG photo for the cover. Now days a single click can also create your E-book rendition for Kindle.
Publishing on IngramSpark is a whole different matter. More about that in my next post.